Participation rates are declining throughout the higher education community, making fundraising campaigns ever more reliant upon an elite subset of donors.  This small population of donors will make or break a campaign, and the loss of even one key donor could spell disaster for a fundraising goal.  How can institutions rebuild a reliable and robust pipeline of major gift prospects, not only for the current campaign, but the next one?

During this webinar, we will provide an overview of the Reeher Campaign Pyramid, which is built around the concept of building engagement through providing lifetime value to your constituents.  We will explain the constituent population for each level of the pyramid and their role in your campaign.  Finally, you’ll learn how to create an actionable game plan using your own data to build more engagement through all levels of the campaign pyramid.