Impact of and Investment in Top 100 Donors

In our work with customers, we have witnessed the challenges that colleges and universities face when planning their campaigns. Schools focus on known evergreen donors and depend on them for campaign success. But beyond those top 2% of donors, schools can struggle in identifying who, specifically, and within what gift band, should be targeted for those gifts. This leads to uncertainty in how to set a campaign goal that advancement teams feel confident in achieving. 

In this on-demand webinar, we identify ways advancement teams can use data to support goal setting for a campaign and have a higher level of confidence in achieving those targets.

Watch the recorded webinar